Will Spotify save or kill the music industry?
Love it or hate it, music streaming is here to stay. Spotify has pioneered another legal alternative to piracy – advertising-funded and paid subscription-based music streaming. Alas, the royalty rates for music streaming are much lower than for downloads and CD’s, so it’s not exactly an apple-for-apple replacement for the other declining or stagnant sources of revenues. Nonetheless, Spotify is a welcome legal service that is easy to use and provides an even better customer experience than illegal P2P downloads on Bittorrent or the various Napster-clones that arrived after Napster’s demise. Even better still, Spotify is free, making it more attractive than illegal P2P. Who would have thought that anyone could come up with a business model that would get kids off the P2P bandwagon.What do you think about Spotify? Are you happy with your streaming royalties? Let us hear your thoughts below.
Categories
Insights