Music production is a gateway to ignite the imaginations of young people at the intersection of education and technological innovation. Young people are programming and engineering every day – and they don’t even know it – by interacting with and creating music on digital platforms. These skills are what will make them viable players in the economy of the future where 65% of the jobs for kids today have yet to be created.

In this fireside chat, Young Guru will pull back the curtain on his Sleeping Giants campaign that bridges the divide between Hip-Hop, technology, and the brand communities.