A&R has changed drastically over the past several years. Access to independent artists has opened up so much in the digital age, removing many barriers of entry and giving record labels new ways to determine the next star they should sign. This is largely a positive thing for our culture, but as with every technological development, sacred traditional methods can get lost in the mix.
How is A&R adapting to this new reality? How has it evolved and what’s to come?
CategoriesA&R’s & Music Supervisors