Michael Ugwu of West Africa, Sony Music Entertainment (Nigeria) said – “The next big thing will come from Africa.”

Despite their incredible influence over lots of music styles all over the world African countries only represent 2% of the world music market. However, with the highest youth population and a rapid adoption of mobile media, the digital revolution has given a new opportunity to export more local artists.

The African markets, with their diversity and cultural wealth, possess a huge potential.

Watch this exclusive video, discover why investing in the development of local music in Africa is worth your while, and find tips to be successful in local music markets!