The Rise of the Musicpreneur
With the rapid decline of the music industry as a whole, it is becoming increasingly difficult for both signed and unsigned artists to make a living from their music in the long-term.
Only the top 0.1% of artists can make a substantial living. But few people are in the league of Sting, the Rolling Stones or Madonna that have been able to thrive for decades.
But how many of you still remember the fallen stars like Vanilla Ice, Craig David, MC Hammer, Natasha Bedingfield and others that only had a limited 15 minutes of fame.
Hear this talk about musicpreneurship and how musicians these days have to approach their careers differently and not put their destinies into the hands of today’s record labels.